What everybody can learn from Ryanair

Fellow Louth Man Gerry McGovern has just published his latest monthly newsletter.

Gerry is very strong on web site usability. Some items that are obvious when you see them (but you could spend years trying to figure out through trial and error) are:

  • Have your web site do one thing and one thing well.
  • Cheap is good on the web (but few people will admit it).
  • Customers will put up with a bad web site if they can still get what they want

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