How supermarket store cards could save your life

The BBC are running an article on how Store cards (the sort that give you bonus points with your shopping) could save your life.

The basic idea is that information that the supermarkets are already gathering (to profile area’s so they know what products to put on shelves, and to profile you as a customer) can be used to predict health risks.

I used to do similar work (not for any of the Major Supermarkets) and it is amazing/slightly worrying how much information can be ‘bought’ off the shelf like this. It’s good to see the technology being put to a good use.

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One comment

  1. Paul · November 20, 2005

    You Bet, Do you think any one will stop eating Fatty foods if you told them that it is bad… May be but i bet that the people wouldnt care they just want to get a few penneys off today’s prices. I read another article, isnt it amazing that we get a discount on prices allowing some-one to keep a database on us.
    i guess i was a little relieved!
    “It’s good to see the technology being put to a good use.”

    Its only as good as the person using the technology

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