We sponsored them in 2006 , before they were famous. For 50 Quid we ended up in the Irish Times (I’m the one at the front wondering what’s going on behind me). Not a bad return on investment.
This time around it’s a bit more expensive , but it’s good to give something back to the Irish Blogosphere. We’re not well versed on the black arts of public relations (most of our marketing spend goes to Google Adwords, plus the blood sweat and tears of 1 to 1 communication), but we’ll probably do some sort of tie in promotion for Irish bloggers.