Business advice : Don't be Dustin Hoffman

Do you remember Dustin Hoffman in Rainman? He was an idiot-savant (not the PC Term) that was a genius at Mathematics, but had talent for little else. Too often we’re like that – genius in our own niche (IT, Law, Sales, Marketing, Finance) but useless outside of it.

ShareIT is an attempt to break outside of these niches and share useful knowledge in the small business sector. The slides below are from the first ShareIT event in Cork (held last week), with a follow up event in Dublin (Microsoft Campus) on April 28th.

Jenny Kent How to be an effective communicator – Slides.
Key Point:
Plan what you want to say, say it, then listen.
Conor O’Neill Outsourcing – Slides
Key Point:
You can outsource (almost) anything , but communicate, communicate, communicate.
Krishna De Marketing Matters for Tech Startups (slides to be released)
Laurence Veale Writing for the web – Slides
Key Point: Keep it simple.
Donagh Kiernan Sales Generation- Slides
Key Point:
Everybody sells; work hard to understand what your customer needs.
Richard Hearne Search Engine Optimization – (email Richard for the password to Slides)

(Updated with links to the Dublin Event)

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2 comments

  1. Damien Mulley · March 29, 2007

    Saturday, April 28th at the Microsoft campus.

  2. admin · March 29, 2007

    Updated!

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