How much did you pay for Radiohead In Rainbows?

Downloading the latest Radiohead (In Rainbows) Album now, not going to say (yet) if it any good or not. I’m more interested in how much did YOU pay for it when you were given the choice?

RadioHead In Rainbows

We paid Sterling 5.50 – Eur 7.95 according to Oanda Currency Convertor. Come on, tell us , how much did you pay for it?

Update: These are the numbers (see the comments below). I’ll update the graph as more people leave comments. I’m interested in this , not from the music point of view (it’s a good , but not great album). It’s more I’m looking to price my next mad-take-over-the-world idea. How do you put a value on something that (a) doesn’t physically exist and (b) will have wildly different values for different people?


More Posts from the People and Technology Blog


  1. Amanda · October 10, 2007

    US $10 (5 GBP)

  2. admin · October 10, 2007

    Thanks Amanda – so I’m not way off the mark !

    Anybody else pay (much) more or less?

  3. Brendan Lawlor · October 10, 2007


    I’m not blown away – yet. I can still remember the shock and awe of OK Computer and The Bends was a wonderfully crafted album. I even liked a lot of what they’ve done since then. And now that they’ve gradually returned to recording things that can can be described as songs again, well, they need to be very very good to explain why they were ‘away’ all this time.

    That said, I think it will sink in deeper. There are some great moments, and I like Strange Fish/Arpeggi and Nude a lot.

  4. Jordan · October 11, 2007

    I got a check from my auto insurance company for 14 USD, I figured I could just give that over to Radiohead.

  5. Gustavo · October 14, 2007

    I paid 8 pounds. One, because I want to back Radiohead´s initiative. Two, because that would be the price as it was released as CD in my country. By the way, I live in Rio, Brazil, which is a third world country.

  6. Keith · October 15, 2007

    £2. I figure that’s still more than they make from CD sales and low enough that I don’t feel like I have to be guaranteed to like the album or I’ll be annoyed.

  7. pth · October 17, 2007

    I paid GBP4.00, like Keith on the basis that I figured it is way more than they would have received from Parlophone.

  8. Paul M. Watson · October 17, 2007

    I paid €10, one cent more than I would pay on iTunes.

  9. Kenneth Moyle · October 18, 2007

    CDN$5 – £2.5. That’s half of what iTunes charges, about half the cost of a used CD, and feels pretty right to me. At $5, I didn’t really have to think too much about whether it was worth it or no.

  10. Ross · October 21, 2007

    Hrmm Zip. Zero, Zilch. I pondered a while. $8 for a cd in a shop? what percentage would they usually get? $1 is lucky? and after i thought about that i decided to just get it free as its mp3 so not the quality that you would get from physical media. I’ll listen to it now and buy it later.

  11. wakka · October 21, 2007

    $8, but I was disappointed it was only 160kbps (I’m a bit of an audiophile/perfectionist, I can’t help it). I’ll probably be downloading a higher quality rip when the discbox comes out.

  12. Paul M. Watson · October 22, 2007

    Ross, an interview on radio I heard the other day claims they would get €4-€5 of every €10 CD sale.

    You can always pay the lowest amount now and if you like it buy it again. If you don’t like it then don’t. But getting the files illegally the first time isn’t great for anybody.

  13. Nigel Regan · October 23, 2007

    £4.27. I reckon this is a shade more than they would take from a label on a per unit sale. More to the point I wanted to reward the highly creative approach, next time I’d pay less but ultimately would buy more music.

  14. Felix Perro · October 28, 2007

    I paid £6, which was about $12.99 USD, the price I would typically pay for an album. This is slightly more than what I recently paid for The Bends on Amazon’s new MP3 service but I figured it’s newer so should cost more. whatever.

    I really like the fact that it’s in an unrestricted MP3 format and hope Radiohead is setting a trend.

  15. admin · October 28, 2007

    Thanks for sharing the numbers – I’ve updated the post with a lovely looking graph.

    I’m interested in this, not from the music point of view, but how do you price something (a)that doesn’t exist in a physical form and (b) is going to be worth wildly different amounts for different people.

  16. Pingback: People and Technology - Need your help - how much would you pay for something that doesn’t exist?
  17. susanna · November 23, 2007

    i paid 2£ – guess this is what they would have earned if they sold it on a normal way. but if they release the cd I will for sure buy the record (again).

  18. george · November 29, 2007

    I paid $15 US.. Ive read that the mp3 quality was sub-standard so perhaps I should have paid less. However, Radiohead is probably my favorite band, so I wanted to support their effort in this unusual release. That said, I was kind of disappointed with the new songs.. Can I get a partial refund for that reason alone? 😀

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s