Need your help – how much would you pay for something that doesn't exist?

I’ve just updated the post How much did you pay for radiohead’s latest album?. Click on the thumbnail below to view the full pie-chart of answers.
RadioheadPiechart

I’m asking not because I care about the state of Radioheads finances (I don’t think they’ll be worrying about the lack of a defined-benefit pension). More , how do you put a price on something that doesn’t exist?

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