SEO for Blogs – help Google find your older content

Richard Hearne writes (a bit) about Search Engine Optimisation for Bloggers. One point that he made in his review of Pat Phelan’s (Roam4Free) site was how to help Google find your older content. Taking this advice, I’ve installed the WordPress Page Navigation Plugin on this blog – it’s the widget giving the ‘Page 1..2..3..end’ at the top of this site.

Blog Page Views

Without this plugin , all wordpress gives you by default is a single ‘previous page’ link. A user (or Google) might have to follow 15 or so links to get all your articles. Now it is all linked from the home page of your blog.

Almost as important as the number of visitors to the site, is what they do when they get there. You can see from the Google Analytics above , that the average visitor reads one and half pages on this site. (Is this Good? Is this Bad? – let me know) This could be multiple articles (there are about 20 per page), but the number isn’t really moving over time. I’m hoping the plugin can shift these numbers (up) even a little bit.

(Almost) Related Update and links (via Damien) : If you want to know more about SEO optimisation for WordPress, Matt Cutts of Google had a very interesting talk. A transcript of the video and a summary are also available.

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