In the 60’s, the Auto industry used to say ‘safety doesn’t sell’ – the thinking was that buyers were more interested in new features like whitewall tyres or the latest radio. That begun to change with Ralph Naders Unsafe at any speed and manufacturers became liable for their safety defects. Now any car that doesn’t do well in the Safety rankings won’t do well in the salesroom.
When it comes to Security, are your business applications still stuck in the 60’s? Until recently it was thought that ‘Security doesn’t sell’. That has begun to change as buyers become aware of the possible threats that are out there. One such initive aimed at end users is Make It Secure (it’s run by the Irish Government, so excuse the photo’s). Once users are aware of the risks they are going to demand that providers of software solutions , do much much better.