The Irish Times carried a report on the Death of Caspar Weinberger in it’s weekend edition. Mr Weinbeger was a contoversial but highly intelligent figure in Ronald Reagan’s Presidency (he was the US Secretary of Defense). A lot of things have already been said about him, but one almost trivial incident stood out from his obituary.
During the 1980’s , Mr Weinberger wanted to increase the Defence budget. Given that Mr Regan had a very ‘pictorial’ view on life, Caspar’s entire presentation consisted of three cartoon figures.
- A Solider figure , made to look as wimpish as possible (short of wearing lavendar), to represent the Democrats Defence Policies.
- A Nerdy Solider figure , wearing glasses and with a briefcase, to repsent the ‘balanced’ approach his opponents in cabinent wanted.
- A Rambo like figure, armed to the teeth , representing the Billions he thought the US should be spending on Defence.
Mr Weingbeger got his Billions. You may or may not agree with his objectives, but as presentation skills go, he can still teach us a lesson. Forget the details – you can talk about those later. Cartoon like images are what stick in people’s minds.