Belfast hasn’t moved any further away from Dublin in the last 12 months, so I can safely recycle last year’s plug for the event.
Denise Fay of Achieve Marketing is finally blogging over at achievemarketing.ie. The guide to Business Blogging in Ireland is a direct result of Denise’s Marketing Session at the Ballymascanlon Hotel, Dundalk, but even so , it’s taken 6 months of
intimidation sorry encouragement since the Barcamp Belfast meetup to get Denise to this point (she insists on using her time to look after customers).
A couple of things that I’ve learnt if you want to get people in your business network blogging:
- Everybody wants the site traffic, but not everybody can / wants to make the effort. Not everybody is suited to writing stuff (but then again, they’re probably a natural at professional networking). Denise writes press releases already , so not only does she have interesting stories to tell, but she has those stories already written down.
- Blogging probably seems natural to you now, but you forget how much you’ve learned. Set aside some time to go through the basics with your victim. 1 hr should be enough if you’ve done the ground work (i.e. have wordpress already setup). Get a blogpost out within the first 10 minutes (to show how easy it is). Then work your way through the other tabs in wordpress. Concepts (like categories, linking , trackbacks, url structure) will naturally flow in the conversation.
- I was lucky that Denise had already setup Google Analytics for some of her clients. Even so the latest version of wordpress makes setting up analytics easy , and those charts are so damn addictive!
- I found that a combination of having the new blog (Achieve Marketing) and my one (People and Technology) open at the same , and flicking between the the old and new blogs worked well. Some stuff like themes, archived blogposts, spam prevention is easier to understand on a blog that’s been in use for a while.
To set the background, Denise is very knowledgable about her area (Marketing), has people to get the techie stuff done and definitely knows more about the web than she admits, but would in no way be classed as a ‘techie’!
At a recent OpenCoffee Dublin event Brian Cleland of InterTrade Ireland mooted the idea of a Seedcamp Ireland. He’d love to see it be held in Newry or Dundalk (as cross-border networking is really his thing), but is realistic enough to consider other locations.
To quote the main Seedcamp website:
Seedcamp is where Europe’s top young founders can come together in one place.
From securing funding to developing the right network, young entrepreneurs in Europe face challenges in building globally competitive technology businesses. Through the provision of seed capital and a world class network of mentors, we want to provide a catalyst for Europe’s next generation of entrepreneurs.
We might need to use a different name, but would you be interested in an informal meetup of startups and investors? Given the turn in the property market, would investors be ooking to put their money into the startup technology sector? Where would you like to see it held?
Derek Organ left me a comment about the new Investnet site. Investnet run the successful (offline, Dublin based) Wireless Wednesday and First Tuesday networking events. In terms of cold financial payback, the latter is the most successful IT-Business networking event(s) that I’ve taken part in. Now all these networks are available online, in a Facebook / LinkedIn style site.
Good to see an Irish Organisation ‘get’ the networking possibilities that Web2.0 brings.
Also came up in conversation at Barcamp Belfast – Business Networking International (BNI). Great if you do lots of little sales – e.g. Accountants, Solicitors, IT shops , as the aim is do to cross referrals between close, but not competing , companies.
I’ll (finally) get to OpenCoffee Dublin tomorrow (Thurs 5th July). Will it be better for networking than Investnet, Barcamp or BNI?
Summary of BarCamp Belfast – on the day presentations about Business Startup – Java – GIS and the Semantic web .
Link to slides for our presentation ‘Java Bites Back’ – what’s bad and good about Enterprise Java, e.g. compared to Ruby.
|Grainne Lennon from Intertrade Ireland talked about the Seedcorn Business Startup competition. More details on the competition are here. Probably good to enter to help knock your business plan into shape, rather than expecting to get the Eur100,000 prize.|
|Matt Keenan- from OpCode solutions (and one of the Barcamp organisers) – Starting your own tech business. Key points:
|Con Hennessy from OpenApp.ie – Open Source GIS (Geographic Information Systems), particularly in the Health sector.
|–John Breslin – Cloudlands – Presenting on the Semantic Web as part of Web 2.0.
|Colin Turner – Spreading Open Source Software via the Education Community.
|Alastair – Logon.ie