How do you follow up the Dublin Java Conference?

How do you follow up the Dublin Java Conference? 20 International Presentations, hundreds of attendees and the best speaker night out that I’ve been to in a while.

With the Dublin Java Pub Quiz of course (more info).

Tue 15th Jan, 7.30pm, Duke Pub , Duke Street , Dublin (Just off Grafton Street, round corner from M&S).

Would the last Java person leaving Ireland please turn out the lights?

Over the last 6 months, I know of 5 top Java guys who have either left , or seriously planning to leave, Ireland. I’m not happy about this.

Surprised?

Halfpenny Bridge Dublin

You’d think that I’d be delighted that the idea of the all the competition leaving. Reality is that all us IT Consultants live in an ecosystem: if companies don’t have a pool of talent available they will find somewhere or some other way of doing it.

All of the 5 guys have very different reasons for going (and they are guys, just to confirm the stereotype). All are going for very positive reasons. They want to go to the UK, USA, France and further afield. Some are going on spec, some have work with top companies lined up. There is a mix of nationalities, but all have been in Ireland for three years or more. These aren’t people who came to Ireland for a working holiday or are leaving do the ‘Big OE’ in New Zealand. They’re also people Ireland can ill-afford to lose.

The common thread in all the stories was that the Irish Property Market; It’s great to have an itch to travel, but you’re never going to leave unless somebody gives you a push. High rents and impossible property prices gave these guys (at least some) of that push.

Business Blogging in Ireland – Who What When Where and Why

At yesterday’s Plato marketing training event, the topic of business blogging came up. Seems like our 100,000+ unique visitors is nothing in the blogging world, but most Small to Medium Irish Business (SME’s) would kill for that kind of traffic. So since I’m an ‘expert’ (and when exactly did that happen ?!) here’s the 10 minute guide to get your business on it’s way.

Plato rules presume that member companies remain confidential (until they choose to break cover!). So, if you want to leave a comment below (feel free to link back to your website) I’ll be happy to apply the advice below to your business. I don’t sell blogging advice (although there is a business idea!) – more Irish Business Bloggers there are the better (all, hopefully, linking from their websites back to here!)

What is blogging?

  • A Blog is a new way of doing that same old things. You already network, talk (and listen!) to your customers and are passionate about publicising the thing you love (your business idea). A Blog just helps you do the same things online.
  • A Blog is the easiest way to update a website. If you can email (remember how scary that used to be?) you can blog. And yes, I can give examples to back that one up. And that’s you updating it, not paying some web design company to do it.
  • A Blog is the quickest way to get a good website. If you haven’t a website, a blog is the quickest way to get one. It does most of the Vodoo Search Engine stuff out of the box. Likewise, a blog can easily added to your existing website.
  • A Blog is an online Diary. Think one of those reality TV shows. But about your business. And without Jade Goody in it. There is a reason that ‘Big Brother’ and ‘Blogs’ score highest in the ratings – they’re all about people. Remember ; People don’t buy your business, they buy you.
  • A Blog lets you have conversations with your customers. It allows customers to say what they think about you on your website.Scary? Yes. But not as scary as not hearing what they are saying about you.Yes you can delete offensive comments, but I’ve only had to remove 2 out of 700 comments in the last 3 years.

The Who, What, When , Where and Why of Irish Business Blogging

Who should blog

  • You, as the owner of your business. If you have people who are equally passionate, then (a) you’re very lucky and (b) you should let them write as well. But chances are, it’s going to be you.
  • Blogging works very well for people in the professional services area. There are hundreds of people in IT, but blogging lets me stand out and gives me credibility.
  • I’m confident (and can give examples) of ways of how Hotels and Tourism, Shops and Engineering Companies can blog successfully), but it’s a little be fuzzier (i.e. not direcly linked to my personal experience)

What should they talk about

  • Talk about what you love – your business. But remember who you’re talking to; your customers, and people who will either link to you online, or recommend you to new customers.
  • I find a personal style works best. We’ve all seen the bland corporate website and we don’t believe them. Speak personally of your experience.
  • Set your own red lines, and respect them. I don’t blog about my personal life (or lack of it!). I don’t reveal customer details. But outside of that, if it’s interesting, I’ll talk about anything it.

When (or how much time is involved)

  • Like all marketing , you’re in this for the long haul. It’s important that you measure using Google Analytics (free). You’ll be surprised at what works and what doesn’t.
  • Blogging is cheap in money but expensive in your time. I reckon about 1hr per week for a post like this one, sometimes more, sometimes less.
  • Don’t forget the extra time involved in publicising your blog; leaving useful comments / links on other sites back to yours. But you’d be doing this anyway as you surf the web.

Where do people find out about your business /blog

  • Those comments on other (relevent) sites and more popular blogs link back to yours. If somebody likes your comment, then they will often come back to your blog.Remember, useful comments not spam! – your comment /link should always add to the site you are leaving them on.
  • Google loves blogs, because of all those incoming links.
  • The links on the top left of the page allow you to subscribe to this blog as if it were an email newsletter. Some people like this. Most people prefer RSS; Like an email newsletter RSS notifies you of new content but, RSS gives you a summary of all the blogs you are interested in. And it doesn’t clog up your inbox. I use Google Reader, but there is plenty of choice out there.

Why

  • Because you’d like more business. You do want more business, right? The only question: ‘is blogging the best use of my time?’

How
Two main choices, the second one being better as it gives you more choice.

  • Sign up for a free blogging account at Blogger.com (backed by Google)
  • Ask your (existing / new) web host for the following. It should cost a lot less then Eur500 , including the first year’s hosting.

I’d like WordPress (free) setup on my website at www.mywebsitename/blog. Use one of the standard templates. Please add Google Analytics (free) to the this template. Please explain where I can get the number (from Google) that you will need for the analytics. When finished let me know the address, username and password to log into my blog.

Remember, blogging is cheap to try out (in money , if not in your time) . It’s still new enough to forgive people who make mistakes. Dive in , give it a go, and when (not if) you learn something new, tell me about it.

And after all that, you couldn’t be bothered blogging?
Try LinkedIn.com. As a business networking tool , it’s excellent, with more Irish business contacts than anywhere else.

Business Blogging in Ireland – Who, What , When, Where and Why

At yesterday’s Plato marketing training event, the topic of business blogging came up. Seems like our 100,000+ unique visitors is nothing in the blogging world, but most Small to Medium Irish Business (SME’s) would kill for that kind of traffic. So since I’m an ‘expert’ (and when exactly did that happen ?!) here’s the 10 minute guide to get your business on it’s way.

Plato rules presume that member companies remain confidential (until they choose to break cover!). So, if you want to leave a comment below (feel free to link back to your website) I’ll be happy to apply the advice below to your business. I don’t sell blogging advice (although there is a business idea!) – more Irish Business Bloggers there are the better (all, hopefully, linking from their websites back to here!)

What is blogging?

  • A Blog is a new way of doing that same old things. You already network, talk (and listen!) to your customers and are passionate about publicising the thing you love (your business idea). A Blog just helps you do the same things online.
  • A Blog is the easiest way to update a website. If you can email (remember how scary that used to be?) you can blog. And yes, I can give examples to back that one up. And that’s you updating it, not paying some web design company to do it.
  • A Blog is the quickest way to get a good website. If you haven’t a website, a blog is the quickest way to get one. It does most of the Vodoo Search Engine stuff out of the box. Likewise, a blog can easily added to your existing website.
  • A Blog is an online Diary. Think one of those reality TV shows. But about your business. And without Jade Goody in it. There is a reason that ‘Big Brother’ and ‘Blogs’ score highest in the ratings – they’re all about people. Remember ; People don’t buy your business, they buy you.
  • A Blog lets you have conversations with your customers. It allows customers to say what they think about you on your website.Scary? Yes. But not as scary as not hearing what they are saying about you.Yes you can delete offensive comments, but I’ve only had to remove 2 out of 700 comments in the last 3 years.

The Who, What, When , Where and Why of Irish Business Blogging

Who should blog

  • You, as the owner of your business. If you have people who are equally passionate, then (a) you’re very lucky and (b) you should let them write as well. But chances are, it’s going to be you.
  • Blogging works very well for people in the professional services area. There are hundreds of people in IT, but blogging lets me stand out and gives me credibility.
  • I’m confident (and can give examples) of ways of how Hotels and Tourism, Shops and Engineering Companies can blog successfully), but it’s a little be fuzzier (i.e. not direcly linked to my personal experience)
What should they talk about

  • Talk about what you love – your business. But remember who you’re talking to; your customers, and people who will either link to you online, or recommend you to new customers.
  • I find a personal style works best. We’ve all seen the bland corporate website and we don’t believe them. Speak personally of your experience.
  • Set your own red lines, and respect them. I don’t blog about my personal life (or lack of it!). I don’t reveal customer details. But outside of that, if it’s interesting, I’ll talk about anything it.
When (or how much time is involved)

  • Like all marketing , you’re in this for the long haul. It’s important that you measure using Google Analytics (free). You’ll be surprised at what works and what doesn’t.
  • Blogging is cheap in money but expensive in your time. I reckon about 1hr per week for a post like this one, sometimes more, sometimes less.
  • Don’t forget the extra time involved in publicising your blog; leaving useful comments / links on other sites back to yours. But you’d be doing this anyway as you surf the web.
Where do people find out about your business /blog

  • Those comments on other (relevent) sites and more popular blogs link back to yours. If somebody likes your comment, then they will often come back to your blog.Remember, useful comments not spam! – your comment /link should always add to the site you are leaving them on.
  • Google loves blogs, because of all those incoming links.
  • The links on the top left of the page allow you to subscribe to this blog as if it were an email newsletter. Some people like this. Most people prefer RSS; Like an email newsletter RSS notifies you of new content but, RSS gives you a summary of all the blogs you are interested in. And it doesn’t clog up your inbox. I use Google Reader, but there is plenty of choice out there.
Why

  • Because you’d like more business. You do want more business, right? The only question: ‘is blogging the best use of my time?’
How
Two main choices, the second one being better as it gives you more choice.

  • Sign up for a free blogging account at Blogger.com (backed by Google)
  • Ask your (existing / new) web host for the following. It should cost a lot less then Eur500 , including the first year’s hosting.

‘I’d like WordPress (free) setup on my website at www.mywebsitename/blog. Use one of the standard templates. Please add Google Analytics (free) to the this template. Please explain where I can get the number (from Google) that you will need for the analytics. When finished let me know the address, username and password to log into my blog.

Remember, blogging is cheap to try out (in money , if not in your time) . It’s still new enough to forgive people who make mistakes. Dive in , give it a go, and when (not if) you learn something new, tell me about it.

And after all that, you couldn’t be bothered blogging?
Try LinkedIn.com. As a business networking tool , it’s excellent, with more Irish business contacts than anywhere else.

Irish Java Technologies Conference – Live

I’m dipping in and out of the presentations at the Irish Java Technologies Conference (IJTC Dublin), so I’m not going to get to see the top 10 speakers. I will update this as it goes along, but my notes on the conference so far are ….

  • Bernie Goldbach came all the way from Tipp on the off-chance that he would get 3 minutes with Joel Spoelsky. Given that it’s a 4 and half hour round trip, I’m glad that he got his interview.
  • Joel, as ever, was a very good speaker. His message for software developers; soft rounded corners matter. Think iPhone instead of Samsung brick.
  • David Syer of Interface 21 was talking about what’s next for Spring (2.5 and 3.0). A lot of good stuff coming up; support for the latest Java Enterprise specs, Webflow , OSGi (deploy bundles , not applications), configuration using annotation instead of XML
  • Shaun Smith of Oracle. Covering building JPA Applications (Java and Databases) using Eclipse and Java. Now, I’m not a great fan of Toplink (I prefer Hibernate) , but the open source work including the work on the Eclipse IDE , and it’s support of the JPA (Java Persistence Architecture) standard, and it’s ability to transform Java Ojbects into loads of things (e.g. XML instead of Database Tables) is making me want to take a 2nd look.
  • Caught talking in the Lobby : Shaun of Oracle Toplink and Emmanuel Bernard of Hibernate. I was vaugely disappointed these two didn’t come to blows (being from rival projects). There were actually nice to each other and exchanged business cards. Fascinating conversation though …
  • James Strachan , Iona and Apache, speaking about messaging patterns. He takes the bean soup that is messaging and integrating your applications and makes it seem really simple. He’s also talking about Apache Camel, ActiveMQ and ServiceMix

Other People Blogging about this:

Links to our JBoss jBPM (Workflow/ Business Process Management) presentation slides to follow shortly …

Joel Spolsky is the reason I am a Java Techie. See him in Dublin IJTC Wednesday

Joel Spolsky is flying in to Dublin next Wednesday to give the keynote speech at the Irish Java Technologies Conference. Mark 7.45pm on Nov 7th in your Diaries folks – Jake has the offical announcement and ask him in person for the full story. In case you don’t know who he is, Joel was one of the early Microsoft employees, one of the first bloggers (since 2000) and is an expert on management and Java software development projects based in New York (possibly due to his stock of stories from Israeli Military Service).
Joel Spolsky Image

So how did Joel make me a Java Techie? You know Excel, that Spreadsheet thing you use everyday. Part of the reason it’s so flexible is because of Joel’s work back in the early days at Microsoft- he was program manager for the team at that created Excel Macros, which eventually morphed into Visual Basic for Applications (VBA). A long time ago when I was still a business person I got involved in automating manual tasks using these Microsoft Office tools. From there, every job got more and more techie until it reached the stage where I must blog about Java every day. It’s all Joel’s fault.

Tickets at the door cost €245.Booking here costs €189. Joining the DubJug (Dublin Java Users Group) for free before booking gets you a further discount.

And the 19th Best Irish Blog (by incoming Links) is …

According to Justin Mason’s List, it’s this blog (People and Technology). We’re number 19 by incoming links, number 22 by bookmarks and number 45 by Technorati rank. No , I don’t understand the numbers either – just happy to be in the top 100.

Given that Tom is off to Spain, Grandad has Retired (allegedly) and Donncha’s page rank is being pummeled by Google, all I need is for Lucky the Laughing Assassin (of Twenty Major fame) to bump off both John and Michele and I’ll be well on my way to the top 10.

How much does it cost, Twenty?

MyBlogLog is Toast (since Yahoo took it over)

Sorry folks, but if you’re used to seeing your photo pop up on the right hand side of this blog (courtesy of myBlogLog) – you’ve been dumped. Nothing personal, but you weren’t really coming here to see your photo, were you?
MyBlogLog Logo

Main reason for dumping myBlogLog is that it now uses the Yahoo single sign in. Spent 5 mins trying to link it to myBlogLog account, then gave up (I’ve better things to do). It just shows you how a big company (Yahoo) can buy a startup (myBlogLog) for it’s user base, then have them all run away elsewhere with just one clunky move.

Hibernate Event – JBoss Speaker – Westin Hotel Dublin – 15th October

Lead developer from JBoss, coming to Dublin to talk about Hibernate on 15th October. What else could you be doing that evening? Full details on Developers.ie.
Hibernate Logo

What is Hibernate? Java programs are like Lego blocks – very 3D with bumps on them to connect together. Database tables to store data are like flat sheets of paper. Hibernate is a bridge between these two very different worlds. In technical terms, it’s called Object-Relational-Mapping (ORM).

Why is it important? Hibernate is the defacto standard in the Java World, and has had huge influence on the most recent version of the EJB spec. There’s a .Net version and even competitors (such as Toplink from Oracle) are moving to the Hibernate way of doing things.

One-Hundred-Thousand (100,000) Visits on Google Analytics: New Look , Paul Loses the Tie

It’s been inching towards the milestone for the last month , but Google Analytics is finally reporting that this site has finally passed the one hundred thousand visitor mark. That’s visits (as in people) and not just page impressions.
Google100000

To celebrate, the site has got a little bit of a makeover – an evolution of the last theme, more whitespace and less orange. I’ve also followed Krishna De’s advice and lost the tie.

There have also been savage cuts to the blogroll (on the righthand side). To be fair, it was a bit mad at 212 entries.

Update: The 212 blogs have been cut back to 38.

If you blog about Ireland, Technology or Business and think you should be listed, then leave a comment, Drop me a line or use the standard FirstPartners.net net ‘contact us’ form to get in touch.